Technical SEO
Site health, speed & crawlability.
Technical SEO is the work that makes your website possible for search engines to crawl, render, and index correctly, and possible for real visitors to use without friction. No amount of great content or backlinks will rank a page that Google can't crawl, that loads too slowly, or that returns errors on mobile devices. It's the foundation every other SEO track sits on top of.
Google's own ranking systems now weigh page experience through Core Web Vitals, Largest Contentful Paint (LCP) under 2.5 seconds, Interaction to Next Paint (INP) under 200 milliseconds, and Cumulative Layout Shift (CLS) under 0.1 (Google Search Central, Core Web Vitals documentation). Sites that miss these thresholds are competing with one hand tied behind their back, regardless of how strong the content is.
Google's page experience targets are precise: LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1, measured at the 75th percentile of real user visits. (Google Search Central)
Who This Service Is For
Technical SEO matters for every website, but it's the top priority for sites with crawl errors, slow load times, recent migrations or redesigns, JavaScript-heavy frameworks, or any site that has stalled in rankings despite strong content. If your audit shows indexation gaps or failing Core Web Vitals, this is where to start.
What's Included
- Full crawl audit (Screaming Frog / Search Console) for errors, redirects, and orphan pages
- Core Web Vitals diagnosis and remediation plan (LCP, INP, CLS)
- XML sitemap and robots.txt configuration
- Canonicalization and duplicate content resolution
- Structured data (schema markup) implementation and validation
- Mobile usability and responsive rendering checks
- Site architecture and internal linking review
- Migration support for redesigns, replatforms, or domain changes
How we approach technical seo
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Crawl & Index Audit
We crawl the full site to find broken links, redirect chains, duplicate content, and pages blocked from indexing.
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Performance Diagnosis
Core Web Vitals are measured with field and lab data to isolate what's actually slowing pages down for real users.
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Fix Implementation
Fixes are prioritized by impact, indexation blockers first, then performance, then structured data and architecture.
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Validation & Monitoring
Changes are validated in Search Console and monitored monthly to confirm crawl errors stay resolved and Core Web Vitals hold.
Technical SEO questions, answered
Core Web Vitals are Google's official page experience metrics: LCP (loading speed, target under 2.5s), INP (responsiveness, target under 200ms), and CLS (visual stability, target under 0.1). They're a confirmed ranking signal, and poor scores also hurt conversion rates directly.
Common signs include pages missing from Google's index, sudden traffic drops after a redesign, slow load times on mobile, or a large gap between how many pages you have and how many Search Console shows as indexed. An SEO Audit will confirm the specific issues.
Both. Major issues get fixed once, but technical health needs monitoring, new pages, plugin updates, and content changes can reintroduce crawl errors or slow down pages over time.
Yes. Page experience, including Core Web Vitals, is a confirmed part of Google's ranking systems, and slow pages independently hurt conversion rates even when rankings hold steady.
Yes, CMS platforms handle some technical basics automatically but commonly introduce their own issues: bloated plugins, unoptimized themes, and duplicate content from tagging or filtering systems all still need dedicated technical SEO work.