SEO Audit
Full-site diagnostic & roadmap.
An SEO audit is a full diagnostic of your website's search performance: technical health, on-page structure, content quality, local presence, and backlink profile, checked against a documented list of over 130 factors. It's the starting point for every Nwestra engagement, because recommending SEO work before understanding what's actually broken leads to wasted budget on the wrong priorities.
The output isn't a generic report template. It's a prioritized roadmap that ranks issues by realistic search impact and implementation effort, so you know exactly what to fix first, second, and third, whether you execute it with Nwestra or hand it to an internal team.
Who This Service Is For
An SEO audit is the right starting point for almost anyone: businesses that have never done formal SEO, sites that have stalled or dropped in rankings, companies after a redesign or migration, and anyone evaluating whether their current SEO provider is actually doing effective work.
What's Included
- Full technical crawl (indexation, crawl errors, redirects, Core Web Vitals)
- On-page audit of title tags, headers, content structure, and internal linking
- Local SEO audit (Google Business Profile, citations, NAP consistency) where applicable
- Backlink profile review for authority and toxic link risk
- Content audit identifying thin, outdated, or underperforming pages
- Competitor comparison across the same 130+ point checklist
- Prioritized roadmap ranked by search impact and effort
- Live walkthrough call to review findings with your strategist
How we approach seo audit
-
Data Collection
We connect to Search Console and Analytics (or request access) and run a full site crawl to gather technical and on-page data.
-
Scoring Against the Checklist
Every finding is scored against our 130+ point checklist spanning technical, on-page, content, local, and backlink factors.
-
Competitive Benchmarking
Your top 3-5 organic competitors are run through the same checklist so findings are relative, not just absolute.
-
Roadmap Delivery
Findings become a prioritized action plan ranked by impact and effort, delivered with a live walkthrough call.
What a Nwestra audit actually catches
These are real, anonymized examples pulled from audits we've run, the kind of specific, high-impact issues a generic checklist tool misses.
Mobile performance gaps
We've found sites scoring 96 on desktop PageSpeed but as low as 39 on mobile, with an LCP over 15 seconds. Since Google ranks primarily on the mobile version of your site, that gap alone can suppress every page's ranking potential.
Tracking that's silently broken
One audit found two GA4 properties and two Microsoft Clarity projects firing simultaneously on the same site, doubling every session and event count and making every conversion report unreliable.
Content that isn't actually yours
We've caught published service pages still referencing a competitor's brand name or a previous agency's placeholder company, and blog posts with schema crediting an entirely different business as the author, a direct E-E-A-T red flag.
Toxic backlink exposure
One backlink audit found a domain authority of just 8, with a third of all referring domains flagged as toxic and zero disavow actions ever taken, leaving the site exposed to algorithmic suppression.
Template-level heading problems
We regularly find H1 tags missing on over a third of a site's pages, and identical H2 section headings repeated dozens of times across service pages, a structural issue no amount of individual page editing fixes.
Redirect chains draining link equity
Crawls have turned up hundreds of permanently redirected URLs still referenced in a site's own navigation and footer, adding an unnecessary hop to internal links sitewide and diluting link equity on every page.
SEO Audit questions, answered
A standard site audit typically takes 5-7 business days from the point we receive access to your site and analytics data, depending on site size and complexity.
Yes, the initial audit is free and comes with no obligation to continue into a paid engagement. It's designed to show you exactly what's happening on your site whether or not you work with us afterward.
Access (or view-only access) to Google Search Console and Google Analytics produces the most accurate audit. If those aren't set up yet, we can still audit based on a live crawl of your site.
Yes, the deliverable is a prioritized roadmap, not just a list of issues. Findings are ranked by estimated search impact versus implementation effort so you know where to start.
Yes. We run your top organic competitors through the same 130+ point checklist so you can see specifically where they're ahead and where you already have an advantage.