NetNavi: IT Support & Cybersecurity
The Numbers
What We Did
NetNavi is an IT support and managed cybersecurity provider competing for high-intent commercial searches in and around Orpington. The engagement focused on Google Business Profile optimization, on-page structure for commercial service pages, and building topical relevance around IT support and cybersecurity pricing queries.
The Results
- Google Business Profile interactions reached 196 total, up 32.4%, including 165 direction requests (+14.6%) and 4 direct calls from the profile.
- Website clicks from the Business Profile grew 675.6% to 27 clicks.
- Google Search Console recorded 144 clicks and 19.6K impressions, with average position at 30.4 and climbing as new pages indexed.
- Semrush tracking showed organic traffic climbing as much as 10x at its peak during the engagement, settling with an Authority Score of 8, 496 backlinks, and a 31% share of category organic traffic.
- The Business Profile holds a 5.0-star rating across 20 Google reviews.
Commercial Keyword Rankings
| Keyword | Search Volume | Position |
|---|---|---|
| cyber security managed services pricing | 90 | #1 |
| small business it support pricing | 110 | #4 |
| it support orpington | 210 | #7 |
| support for it | 6.6K | #8 |
| responsibilities of it support | 140 | #10 |
| it logistics solutions | 480 | #12 |
| "BR5 3QY" (postcode search) | 390 | #13 |
| it support for logistics | 320 | #16 |
Source: Google Business Profile Insights, Google Search Console, Semrush Domain Overview.